Cuil search – attractive for a reasonPosted by Chris on July 31st, 2008
Cuil (pronounced “Cool”) has recently gained much attention due to the “all-star” management/development team which consists of former Google and Alta-Vista personnel. I think they missed the boat in terms of creating a Google competitor, or a decent search engine in general, but I’m not so sure that is their objective. Let me explain. First off, let’s look at the homepage below:
Crisp, clean, to the point. Looks like an “edgy” Google. Makes you want to search just to see what comes next. From a design standpoint, this isn’t so bad. But then again, how hard is it to design a typographic logo with a search bar underneath?
Now let’s look at the results page. A search for “graphic design”
Again, very attractive. Looks strikingly similar to Apple’s website. As for the results in general, not so much. There is no way that the general public is going to buy into the way the results are displayed. People like hierarchy (as much as they’ll say they don’t), and these results just don’t give you that. Sure, the site in the top left is #1, but where do we go from there?
So what is their real objective? Sell out. The recent tech news has been swamped with Microsoft-Yahoo deals, Google-Yahoo deals, etc. Perfect time for a seasoned crew to build up an attractive engine, make some cash, and bail. Let’s wait and see.
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