Freelancing in a tough economy

As the 9-5 becomes unstable at best across industries, people everywhere are searching for ways to make some extra money. If your smart, you’ll strongly consider putting some aside as well, because it’s very likley that you could be joining your buddy in the unemployment line.

With the economy in the shitter, and pink slips being handed out left and right, where are we going to find extra income? Well, that’s were marketing and design professionals truly have an advantage. Freelance. If your good at what you do, this is like free money for you. Freelancing can be anywhere from creating a few logos here and there, to putting together a friends website, or even taking on clients for larger jobs in the weekend. If your passionate about your work, you should love doing these extra jobs. Remember, as you brand others you brand yourself. The more you put in the more you get in return.

If the economy sucks, isn’t there going to be less projects for freelancers? Not neccesarily. Think about it, people want to save money. Budges will be cut, leaving the big agency projects to freelancers to snatch up. Sure, clients will want more for their money, but remember.. it’s free money. All your doing is putting in a few hours into your career, while padding your wallet at the same time.

Filed under: News, SEM, SEO, Web, Web Marketing | 1 Comment

Cloud Computing Begins with Google Chrome

“The browser will become the equivalent of an operating system” – Wired Magazine

The begining of a new computing era began today, September 2nd 2008, as Google releases the soft beta of it’s new browser, Google Chrome.  Released to the public early, due to a leak of the 32 page comic book story of the browsers development, Google Chrome is the software giants attempt to make cloud computing the next reality of the internet age.

As Wired magazine explains – “the coming era of cloud computing, the Web will be much more than just a means of delivering content — it will be a platform in its own right.”

What this means is that Google wants its users, which potentially is the entire globe, to be connected to all of their bookmarks, spreadsheets, documents, and files wherever they go.  No need to carry around a flash drive, just enter your google username and password and access your file instantly.

This is a very interesting, yet slightly scary, move.  Scary because of the amount of money this browser will make for Google by allowing this new browser to string together all pieces of the web that Google has helped create.

Cloud computing will become a reality, its just a matter of time.  Weither or not Chrome is the invention that delivers it is yet to be seen.

To read more about Google Chrome and get a first look at the browser and it’s capabilities, read this article.

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Cuil search – attractive for a reason

Cuil (pronounced “Cool”) has recently gained much attention due to the “all-star” management/development team which consists of former Google and Alta-Vista personnel.  I think they missed the boat in terms of creating a Google competitor, or a decent search engine in general, but I’m not so sure that is their objective.  Let me explain.  First off, let’s look at the homepage below:

Cuil

Crisp, clean, to the point.  Looks like an “edgy” Google.  Makes you want to search just to see what comes next.  From a design standpoint, this isn’t so bad.  But then again, how hard is it to design a typographic logo with a search bar underneath?

Now let’s look at the results page.  A search for “graphic design”

Graphic Design Cuil Search

Again, very attractive.  Looks strikingly similar to Apple’s website.  As for the results in general, not so much.  There is no way that the general public is going to buy into the way the results are displayed.  People like hierarchy (as much as they’ll say they don’t), and these results just don’t give you that.  Sure, the site in the top left is #1, but where do we go from there?

So what is their real objective?  Sell out.  The recent tech news has been swamped with Microsoft-Yahoo deals, Google-Yahoo deals, etc.  Perfect time for a seasoned crew to build up an attractive engine, make some cash, and bail.  Let’s wait and see.

Filed under: SEM, Web, Web Marketing | No Comments